Performance Marketing Manager

The Role

Parents across the US love Aristotle, and we're expanding. We need someone to own the entire top of funnel, from the first ad a parent sees to the moment they book a call. You'll manage paid acquisition across Meta, Google Search, Reddit, and X, and own our content strategy, including short-form video that speaks to parents and teens.

What you'll do

• Own performance marketing end to end: creative, campaign structure, budgets, attribution, and CAC across Meta, Google paid search, Reddit, X, and new channels as they earn their spend.
• Build and run our short-form video content engine. Make it yourself, direct creators, or grow our Content Fellowship into a consistent pipeline.
• Ship and iterate landing pages and funnel experiments with our engineering team. We route visitors dynamically by ad and instrument everything.
• Set the testing cadence: what we launch, what we kill, and why, grounded in the numbers, not vibes.
• Turn what parents and students tell us into sharper positioning and creative.

What we're looking for

• 3+ years running paid acquisition at a consumer brand, with direct budget ownership and results you can walk us through.
• Hands-on with short-form video: you've made it, or hired and directed the people who do.
• Fluent in the full stack: pixels, conversion APIs, attribution, and landing page CRO, not just the ads manager.
• Strong creative instincts paired with analytical rigor.
• Comfortable being the entire marketing function at a small in-person team in San Francisco.

Ideal candidate

Someone who has scaled a consumer product with paid media, treats creative as the biggest lever in performance marketing, and wants to own a channel-to-conversion machine end to end rather than one slice of a big team's funnel. The goal is simple: identify what moves revenue, prioritize it, and execute fast.